Andorra La Vella - Winter Olympics
Fall 2024
Tasked to design brand elements for the 2034 Winter Olympics. Through thorough research, I developed a city logo, signage, sports icons, and other visual elements.
The logo is inspired by an old folk tale about the Patron Saint, Lady Meritxell. Lady Meritxell was found in “flowers that seemed strangely immune to snow”
The geometric shape represents the Pyrenees Mountains and the city’s architecture.
Design Direction
The icons represent Winter Olympic sports, designed with geometric shapes and sharp edges. The separation between the shapes makes each sport easier to recognize and communicate.
Sports Icon
The color choice is derived from the cultural garments worn during festivals, using a warm palette to evoke compassion and strength.