Chubz Famous Chiliburgers - Restaurant Refresh
Spring 2024
The project objective was to rebrand a North Carolina local restaurant. Collateral materials were created to showcase and bring the transformation to life.
The objective was to rebrand a local restaurant and design collateral materials. The rebrand aimed to strengthen the restaurant’s identity, enhance customer experience, and provide a tangible representation of the change.
Design Objective
The plan was to simplify the logo and introduce more openness while preserving its round form and multi‑line style. The result is a potential logo that feels modern, simple, and refined.
Visual Plan
Red and yellow were chosen as the primary colors for their strong association with food. With the typface Lulo, providing a texturized, layered typeface that adds a modern edge.